When we returned to the dealership–both of us feeling a sort of catharsis–the sales manager ruined it. He sat me down to impose his own version of the Mustang Story on me: “Imagine yourself driving down the road, top down, on a summer’s day. All the girls want to be with you. All the guys want to be you.” Dejected, I left and never went back. He also mentioned randomly that he was a bass player. Figures.
While researching this piece, I heard that the Mustang GT is most frequently cross-shopped with the Jeep Wrangler. Learning that helped everything to come together. Who do you see having the most fun in those vehicles throughout the summer? Generally those looking to let their hair down. Yes, track rats and dirt junkies will seek out GT350s and Rubicons, but mostly folks buy these things to have a laid-back good time.
Another girl-in-car story. In college, I was taking a walk with one of my roommates when a red fourth gen rumbled up alongside us. This girl smiled at us, lowered her shades, drawled “Hi, boys,” and sped off. I say girl for a reason, not to denigrate (woke, remember!). See, I knew her in elementary school: she used to dress all girly and participate in the talent show with her mom. I hadn’t really seen her since then, but I knew we ended up attending the same college. I’ve never been one to equate a car with an image, but, at that moment, she was glorious. I really wish I knew her story. How did she go from Shirley Temple to Joan Jett?
If the persistent popularity of bands like Zeppelin, GNR, and Boston can serve as a Mustang metaphor, then this hard, melodic auto represents a lifestyle worthy of the tattoos your parents said you’d regret. When all you want to do is ride around, don’t let people try to put you down. The Mustang is more than a feeling.

